PGDM in Digital Marketing vs. Brand Management: Which Suits You Better?

PGDM or Post-graduate diploma in management is recognised by universities across the globe. The diploma holds the same value as that of an MBA with more options of specialisations to choose from. Digital Marketing and Brand Management are undoubtedly distinct fields of PGDM specialisation that are career-promising and skill-shaping. Making the right choice as per your interest is crucial for stepping into your desired career profile. Here is everything you need to know about Digital Marketing and Brand Management in PGDM.

PGDM in Digital Marketing Vs Brand Management: Course Duration and Eligibility

The course of the post-graduate diploma in management for both the specialisations of Digital Marketing and Brand Management has been designed for 2 years. The enhanced and extensive curricula preset for the courses ensure the acquiring and shaping of industrial-ready skills for the students which in turn increases their employability score.

The eligibility criteria for pursuing a PGDM in Digital Marketing and Brand Management are having completed a bachelor’s degree with an overall aggregate accepted by the university. Prior knowledge in the commerce field is a plus.

PGDM in Digital Marketing Vs Brand Management: Course Curriculum

Subjects for each course have been assigned after thorough research and understanding of the job market needs. Different areas of study in both specialisations are as follows.

Subjects included in PGDM Digital Marketing: Introduction to Digital Marketing, Search Engine Optimisation, Website Planning and Creation, Search Engine Marketing, Social Media Marketing, Content Strategy, Web Analytics, Digital Media Planning and Buying, Email Marketing, Web Remarketing, E-Commerce Management, Design Essential, Art of Pitching, Adsense, and Blogging

Subjects included in PGDM Brand management: Advertising and Promotion, Business Communication, Creative Marketing, Marketing Strategy, and Pay-Per-Click Marketing and Personal Branding.

PGDM in Digital Marketing Vs Brand Management: Career Opportunities

The world’s exponential growth in the economy has led to appreciable advancements in the field of commerce. With the revolutionary rise of niches in every other nook and corner, job opportunities in the market are also simultaneously witnessing a surge in the required skill sets.

Career options for students Opting for PGDM in Digital Marketing

1. Digital Marketing Manager: Oversees and executes digital marketing strategies to achieve the company’s target at a broader spectrum.
2. Social Media Manager: Oversees the activities, engagements and campaigns carried out digitally across the various social media platforms to contribute to the revenue generation of the company.
3. Brand Manager: Engaged in researching, strategising and executing different marketing strategies for brand outreach resulting in increased sales.
4. Online Content Developer: Creates and maintains the engagement and regular modification of online portals and respective content.
5. Search Engine Optimisation Specialist: They are involved with conducting thorough keyword research and other website outreach practices to improve the company’s search engine practices.
6. Business Analytics Specialist: Engaged with generating, collecting and interpreting necessary data of the company through various metrics which indeed helps the authorities in making major decisions.
7. Web Designer: Engage in designing web pages as per the client's needs and implementing provisions to maximise the web outreach and make it web-visitor-friendly.
8. Mobile Marketing Specialist: The mobile marketing specialist is responsible for strategising, creating and managing the various mobile marketing campaigns.

Career Options for Students Opting for PGDM in Brand Management

1. Brand Manager: Engaged in researching, strategising and executing different marketing strategies for brand outreach resulting in increased sales.
2. Sales Manager: They are involved in leading the overall sales team and supervising their operations to ensure the smooth and profitable sale of the product/service.
3. Advertising Industry: Engaged in developing creative ads and monitoring the promotion and reach to the target audience.
4. Marketing Analyst: Helps companies with appropriate pricing and tagging of the product/service after studying the niche market thoroughly.
5. Business Development Manager: Engaged in activities that can drive business to the company.
6. Digital Marketing Manager: Oversees and executes digital marketing strategies to achieve the company’s target on a broader spectrum
7. Email Marketing Manager: Takes care of email marketing campaigns and other newsletter content that can effectively create a positive impact amongst the target audience.

In Short,

The selection of the streams between a PGDM in Digital Marketing and a PGDM in Brand Management needs to be taken after thorough research. The course structure for both specialisations has been designed for 2 years with an extensive curriculum. These niche-specific courses are nourishing and shaping skills that are industry-supporting and employability scaling. Both paths offer distinctive avenues of growth and the key to achieving this lies in analysing the individual’s interest and skills in alignment with the course modules.