25 October 2021
In the dynamic job world, you must always keep your skills up to date to receive optimum recognition and such in your career. Professional and diploma courses are hence in demand for a few years. Of all such courses, Post Graduate Diploma Management (PGDM) in Retail marketing is an immensely preferred one by both students and professionals. If you are seeking to revamp your career and attain new heights, a PGDM degree will impart to you the necessary practical and theoretical acumen required for attaining professional excellence. However, if you are planning to do a specialization in this school, you must have a detailed idea about this subject. In the following part of the blog, we will try to brief you more about retail marketing.
Meaning and Scope of Retail Marketing
Whenever you go shopping, the person who is responsible to smoothen your shopping experience, so that you leave a store with a smile is a retail manager. All the steps that are involved in procuring retail products from stores by customers for their daily use are known as Retail Marketing Management(RMM). For businesses retail management saves a lot of time and ensures optimum customer satisfaction. Organizing stores is also a part of retail management as it helps customers to find their desired products and be satisfied.
Both in a domestic and global perspective retail marketing is characterized as one of the fastest-growing career prospects with tremendous prospects for the future. However, India being one of the biggest consumer markets globally has a high demand for professionals who are trained in this discipline and have smart retail professionals’ skills to introduce best practices in the organization.
Career Scope of Retail Marketing
PGDM in RMM promises lucrative career scopes, according to a survey by Economic Times, there are almost 2 million job opportunities in the field of Retail management across the globe. Students of Retail Marketing Management have a huge scope in starting their career in industries like supervisory, client communication, merchandise shipment, sales, management. They can also think of starting their career in administrative roles of both public and private sectors.
Reputed recruiters like Aditya Birla, HDFC Bank, Tata AIG, Aptech, Kalpataru, Croma, Shoppers Stop, Magicbricks, Eureka Forbes, Nestle, Reckitt Benckiser, Lodha, Runwal Group, Future Group, etc. have a huge requirement for trained Retail marketing management professionals.
Following are some suggested job roles for passports of Retail marketing:
In addition to the industry-specific skills, the two-year comprehensive course of PGDM in Retail marketing management teaches you essential business skills that you lacked earlier. You will also gain a broader perspective of understanding the intricacies of the business world and innovative business ideas.
The PGDM also prepares you to adapt to the dynamic aspect of the business world. Undoubtedly, it is your acumen and efforts that will kick start or reinvent your career, but the post-graduate diploma course in RMM will be the catalyst in achieving your goal.
